A new BSF visual identity for a new decade

Bled Strategic Forum
1 min readApr 8, 2020

In 2020, BSF celebrates its 15th edition.

To celebrate this opportunity we will be presenting a refreshed visual identity, which will reflect our brand statement for the future.

The old visual identity, which has been with us since the beginning in 2006 was simple yet recognisable.

Nonetheless, we thought it was time for something fresher. While the new visuals are more refined they still contains the spirit of the original.

Not to bore you with details and meaning of every curve, we simply wanted to let you know that BSF visual identity will be changed on all our channels in the upcoming weeks.

We are still the same old BSF, however with a refreshed and positive perspective for the future.

The evolution of BSF visual identity

For updates on #BSF2020 follow our website, Twitter, Facebook and/or Instagram. The recordings of our selected discussion are available on YouTube, photos from the previous forums can be found on our Flickr.

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Bled Strategic Forum

A platform offering an opportunity to express and contrast opinions. A seeker of innovative solutions to present and future challenges. #BSF2023